Our Special Time in the Metaverse World,
adios adnstyle 2021

The metaverse isn't a new technology per se. It's a synergy of various concepts and technologies, with its core being the expansion of the digital world. It essentially means there's a lot more you can do online or in digital environments. With advancing technological infrastructure, the future that the metaverse brings is the ability to replace real-world activities with digital environments, offering a broader frame of activities and functions than what was possible in virtual worlds in the past. Wha's currently drawing attention to the metaverse is that economic activities, performances, social gatherings, traditionally seen as unique to the real world, can now be executed quite effectively in virtual worlds.

In line with this trend, our company, as part of efforts to reclaim our daily routine disrupted by the COVID-19 pandemic since January 2020, decided to shift our activity space from the office to the metaverse world and conduct the 2021 year-end event.

Firstly, we constructed our company in the AR 3D avatar platform provided by Naver ZEPETO - 'ZEPETO', and publicly opened it to the world. From December 24th to 31st, for a week, we allowed our members to create their unique avatars and, by pre-arranging, clear group/individual missions among the announced group members to ensure a small but meaningful experience in the metaverse service.

On the day of the year-end event on December 31, 2021, all employees gathered in the world, participating in various events, including the 6th Adios Adnstyle Best Awards ceremony and the Outstanding Employee Awards ceremony, while also enjoying various projects conducted by each business unit throughout the year. We generously encouraged and congratulated each other, wrapping up all the schedules for 2021 in the virtual world with a mix of regret and anticipation.

Enter the 'adios adnstyle 2021' World

Upon entering the 'adios adnstyle 2021' World, you'll see the Adios Adnstyle headquarters in the center, the Future Hall on the left, and the in-house café 'Bangbae Sanghoe' on the right. In the central headquarters, there's a banquet hall serving delicious food and drinks for the event reception, along with an exhibition of the 2021 Best Awards projects. To the right, there are photos of employees and many gifts prepared for them.

You can explore various parts of the world using the sports cars parked in the parking lot and challenge the Best Photogenic with various game items. Additionally, in the spacious park located at the front of the world, benches are placed for members to relax and spend leisure time. There's also a fairly long track installed for group/individual relay racing events, providing an opportunity for all employees to have a fun time together, despite being in a virtual space.

As we conclude the metaverse internal event...

As we conclude the metaverse internal event, which we attempted in response to the societal need to alleviate the practical functions from the traditional virtual world due to the COVID-19 pandemic, it may have ended as a mere service experience. However, it was a meaningful time as we anticipate that, in line with the digital transformation trend demanded by the industry, the digital world will become a significant core in the future business flow of our industry as a business model.

Furthermore, considering the lifestyle patterns of modern Internet users and the emergence of new web technologies advocating for decentralization, such as Web3.0, which is known to be the next-generation version of the World Wide Web (WWW) and will likely be based on the metaverse, the impact of the advent of Web3.0 on our lives is expected to be significant. In this regard, as the metaverse advances in terms of global experiences, it will likely generate various industries, and people from all walks of life will actively participate in creating a new world. Therefore, we hope to actively engage and contribute to this era's trend by participating in research and development. Thus, we conclude our 2021 internal event with these aspirations in mind.