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The renewal of 3 brand malls :
SkinnyLab, FitnessStore, Cheonjiyang'

Health Balance e-Commerce
Launching Date. 2022. 04 #UI/UX #e-Commerce #Integration #Killer Service
www.skinnylab.co.kr www.fitnessstore.co.kr www.cheonjiyang.co.kr
Tablets showing the Cheonjiyang and SkinnyLab mall main screens set at an angle on a dark background

A new platform for effectively collecting sales UX and data

The newly revamped Health Balance integrated e-commerce platform is a scaling project designed to create and produce three distinct in-house brand malls with different targets and strategies under one common model. However, the most significant feature is the establishment of independent malls to systematically collect customer behavioral data for customer journey data analysis and utilization
SkinnyLab main screen: 'Dieting alone is hard, right?' banner with a model in jeans and new member benefits

www.skinnylab.co.kr

SkinnyLab 'skinny lab's pick' recommended product list: cards with product photos, discount rates, and prices
SkinnyLab main page lower section: subscription delivery discounts, customer review product list, Instagram feed, and footer
Three tablets showing SkinnyLab's members-only deal banner, product list, and My Page screens
Three tablets showing SkinnyLab's product detail, brand introduction with a model holding a product, and related promotion screens

www.fitnessstore.co.kr

FitnessStore 'Today's HOT DEAL' section: round product photos with sale prices and a 'Coming soon' card for the next deal
FitnessStore main page lower section: MD's Pick and bestseller recommendations, Instagram feed, and footer
Three tablets showing FitnessStore's magazine, whey protein product detail, and brand introduction screens
Three tablets showing FitnessStore's My Page, protein category recommendations, and product list screens
Cheonjiyang main screen: banner with premium Red Ginseng Extract Gold, a red ginseng cup, and a norigae ornament

www.cheonjiyang.co.kr

Cheonjiyang main page lower section: Today's Deal, bestseller list, free gift event banner, Instagram feed, and brand story
Three tablets showing Cheonjiyang's product list, brand introduction featuring traditional ingredients, and logo meaning screens
Three tablets showing Cheonjiyang's red ginseng stick product detail, My Page, and order history screens

Developing a strategy for integrating members and points, and establishing a unified membership framework for future integration

We have formulated policies and resolved legal issues to integrate members and points managed separately by each mall. Additionally, we have completed the development of a platform for managing integrated benefits provided to members.
SkinnyLab, FitnessStore, and Cheonjiyang sign-up screens, all guiding users to Health Balance integrated membership

Personalized Product Discovery - Killer Service

We developed a killer service for member engagement and activation, incorporating casual diagnostics tailored to diet goals and lifestyle habits, personalized product recommendations, and sharing features. This effectively realized the need for user experience-based services.

skinnylab

fitnessstore

cheonjiyang

Design Elements
Health Balance mall design elements board: SkinnyLab typeface samples, coral and gray color palette, button types, tags and star ratings, date picker, product card list, and dropdown
credits Seconds Factory
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Privacy Policy
This Policy (the "Policy") explains the way of treatment of the information which is provided or collected in the web sites onwhich this Policy is posted. In addition the Policy also explains the information which is provided or collected in the course of usingthe applications of the Company which exist in the websites or platforms of other company.
The Company is the controller of the information provided or collected in the websites on which this Policy is posted and in thecourse of using the applications of the Company which exist in the websites or platforms of other company.
Through this Policy, the Company regards personal information of the users as important and inform them of the purpose andmethod of Company's using the personal information provided by the users and the measures taken by the Company for protection of those personal information.

This Policy will be effective on the 19th day of August, 2024 and, in case of modification thereof, the Company will make publicnotice of it through posting it on the bulletin board of Company's website or individual notice through sending mails, fax or e-mails).

1. Information to be collected and method of collection

(1) Personal information items to be collected

Personal information items to be collected by the Company are as follows:

• Information provided by the users

The Company may collect the information directly provided by the users.

Title of servieItems to be collected
Customer
inquiries		Name, Company Name, Email address, Phone Number, Nationality(optional)

(2) Method of collection

The Company collects the information of users in a way of the followings:

• web page

2. Use of collected information

The Company uses the collected information of users for the following purposes:

• Response to request for a quote
• To provide company newsletters

The Company agrees that it will obtain a consent from the users, if the Company desires to use the information other than thoseexpressly stated in this Policy.

3. Cookies and Similar Technologies

The Company may collect collective and impersonal information through 'cookies'.
Cookies are very small text files to be sent to the browser of the users by the server used for operation of the websites of theCompany and will be stored in hard-disks of the users' computer.

This function is used for evaluating, improving services and setting-up users' experiences so that much improved services can be provided by the Company to the users

The items of cookies to be collected by the Company and the purpose of such collection are as follows:

CategoryReasons for using cookies and additional information
Performance cookiesThis cookie collects information how the users use the website of the Company such as theinformation of the pages which are visited by the users most. This data helps the Company tooptimize its website so that the users can search that website more comfortably. This cookie doesnot collect any information who are the users. Any and all the information collected by this cookie will be processed collectively and the anonymity will be guaranteed.

∘ Web analysis: provide statistical data on the ways of using website

The users have an option for cookie installation. So, they may either allow all cookies by setting option in web browser, make eachcookie checked whenever it is saved, or refuses all cookies to be saved.

4. Security

The Company regard the security of personal information of uses as very important. The company constructs the following security measures to protect the users' personal information from any unauthorized access, release, use or modification

• Countermeasures against hacking

- Install a system in the zone the external access to which is controlled so as to prevent leakage or damage of users' personal information by hacking or computer virus

• Establish and execute internal management plan

• Install and operate access control system

5. Modification of Privacy Protection Policy

The Company has the right to amend or modify this Policy from time to time and, in such case, the Company will make a publicnotice of it through bulletin board of its website and obtain consent from the users if required by relevant laws.

6. Contact information of Company

Please use one of the following methods to contact the Company should you have any queries in respect to this policy or wish to update your information:

Company name : adnstyle Co., Ltd.
Address : 1F, 118, Bangbaecheon-ro, Seocho-gu, Seoul, 06569, Korea
Tel : +82-2-553-3331
E-mail : info@adnstyle.com

The latest update date: August 6, 2024.